4 Reasons Why Your Website Isn’t Ranking

Have you tried doing a Google search of your products/services to see if your website is ranking well? If you haven’t, do it! Google algorithms, which are constantly changing,  as well as many other factors, can affect the position of your website which is why it’s incredibly crucial to stay on top of your website’s rankings to see if your business is found online. If your website isn’t ranking well or at all, then there could be a variety of reasons why. Here are some of the most common:

Your Content is Weak

Content is a HUGE factor to your website’s rankings, as well as links, on search engines, especially Google. Content is how you communicate and engage with your consumers but it also has to be optimized for the robots who crawl your website in order for it to rank. If your content doesn’t include your main keywords, which are usually your services/products, then your website doesn’t have much of a chance to rank very well. Here are some key elements that make great and optimized content:

  • Content must be informative and should leave the reader with a sense that they learned something new and that their time wasn’t wasted on something unuseful.
  • Content should be grammatically correct and a minimum of at least 300-400 words. Well-performed content is usually around 1,000 word or more.
  • Content should be fresh and original. Google penalizes copied content from other websites or keyword stuffing, which is repeatedly using keywords to manipulate higher rankings.
  • Content should be optimized with onsite SEO.

Website is NOT Mobile Friendly

Another crucial element to low rankings is having a website that does not fit mobile devices. Google sees this as making the user experience difficult and frustrating which is why they’ll push your rankings down. If consumers go on your website and the website doesn’t fit their phone, they’ll immediately click out, which also contributes to low rankings since your website’s bounce rate will be high due to users clicking out so quickly.

If you want to check if your website is mobile friendly, a great tool to use is Google’s Mobile-Friendly Test tool. This will inform you if your website is mobile friendly or not as well as other issues so you know what to fix to make your user’s experience a lot easier and less frustrating.

Website Is Not Visible to Search Engines

If you have a WordPress website and it is not rankings on Google, then one problem could be that it’s not visible to the search engines. Many business owners are unfamiliar with the many options that WordPress gives in order to customize your website settings.

In order to check if your search engine visibility is on, log into the WordPress dashboard and navigate to Settings > Reading Settings and scroll down to “Site Visibility”.  The option “Allow search engines to index this site” should be selected in order for the search engines to index your site and rank it. If the option is selected, then just give your website a little more time to rank since it does take a few months for some websites to rank.

Website Has Competitive Keywords

Keywords can be tricky to choose because they may be competitive in your area or they may be used incorrectly. Keywords are the thing that pretty much makes or breaks your website rankings. If you’re not sure how to pick your keywords or what your keywords should be, here are some great pointers:

  • Don’t Choose Competitive Keywords: If you’re trying to rank for keywords with high competition, then you’re losing out to big businesses. This is why it’s best to start with keywords that have less competition. A great tool to use is Google’s Keyword Planner to see how competitive your keyword is and how many searches it gets.
  • Use Long Tail Keywords: Long tail keywords are keywords that are made up of three to four words long and more specific. For example, a keyword could be “Top Rated 24 Hour Plumber Near Me” rather than just the word “plumber”, which is a lot more competitive. These types of keywords are much easier to rank for rather than the broader and competitive keywords.
  • Do Not Keyword Stuff: Keyword stuffing is the worst thing you can do for your website. This is when you fill your keywords into your content making it redundant and poorly written. Google penalizes websites who practice this because it goes against their content rules and they’ll push your rankings down for your website.