The Importance of Social Media

Social media marketing is one of the most valuable tools in your web marketing arsenal for engaging with your customers and building a community. We all have a pretty good understanding of how social media works. Like, love, comment, follow. Easy right? The difference from running a personal social media account and a business or brand account is the action plan. Allow us to explain the benefits of active social media accounts.

What’s So Important About Social Media?

Many people use social media for personal reasons but if you are not using it for business reasons, you’re very behind. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business and 80% indicating their efforts increased traffic to their websites. Studies have also shown social media marketing has a 100% higher lead-to-close rate than outbound marketing and it also helps determine the kind of audience you want to market.

Almost all social media platforms have the option of paid advertising. Facebook ads are one of the most beneficial ads a business could use. Why? Because Facebook has over 1 billion active accounts, the ads are affordable, you could target your exact audience, and they have Call To Action buttons!

How Could Social Media Can Help Your Business?

Social Media Marketing can help with many business goals such as:

  • Gain Valuable Customer Insights
  • Increase Brand Awareness & Loyalty
  • Run Targeted Ads With Real-Time Results
  • Generate Higher Converting Leads
  • Increase Website Traffic And Search Ranking
  • Share Content Faster And Easier
  • Build Relationships With Customers

Social media marketing is great because you can use it as a tool to advertise where you know everyone is looking and sell to new clients. Through social media, you can also build a new fan base of people who like and follow your company. Social media generates data about consumers in real time. Each day there are over 4.5 billion Facebook likes, over 500 million tweets, and about 95 million uploads to Instagram. These likes, tweets, and uploads help understand your consumer better. Through active social media use, you can take this data and use it to make smarter business decisions. By managing multiple social platforms, you vastly increase your potential reach to consumers.

Get Social Today!

Let’s help you get social and grow your business! Increase your brand recognition, decrease your marketing costs, and start growing your audience! Give us a call today to start your free 30-minute consultation!