3 Social Media Content Ideas To Keep Your Business’s Feed Fresh
Running out of new and modern ideas to keep your business’s social media profile interesting and unique? As social media management being apart of our services, we understand how difficult it can be to come up with engaging, fun, and informative posts to share with your followers. In fact, marketers are expected to juggle multiple social media profiles and keep them up-to-date with fresh and engaging posts, so we’ve been there! As a business owner being on social media platforms, your followers are expecting you to post new engaging and fun posts and they expect it on a consistent basis. So if you’re currently in a Social Media Writer’s Block, here are some creative and unique ideas to keep your feed fresh and modern!
Create Daily, Weekly, Or Monthly Series
If you’re interested in making your social media feed feel more like an event rather than a list of random posts, then starting a series where you interact with your followers on a regular basis is a great idea! A great example of this is the “Cardone Zone” by Grant Cardone and what he does in these podcasts and live videos is engage with his customers and urges them to call his show or comment questions about sales and he answers them. Doing this can give your followers an opportunity to personally connect with your business. The best part about this strategy is that you can come up with the topics such as tackling topics or common issues related to your industry, business, services or products, and much more!
Communicating with your followers via Instagram, Facebook or Twitter can give your followers a chance to let their voices be heard while also engaging with your business which can lead to loyal followers and more followers!
Running Contests Or Giveaways
Running an occasional contest is one of the most effective, powerful, and engaging ways to grow your followers and get more likes. In fact, according to Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to contests. On the other hand, social media accounts that run contests on a regular basis tend to grow 70% faster than those that don’t run occasional contests! All of these statistics show that holding Instagram contests is one of the best ways to improve brand awareness.
However, you don’t need to constantly be holding contests just to get more followers, likes, or comments because once you start running the occasional giveaway or contest, you start to notice trickle-down effects on the rest of your normal, everyday content. People feel a greater affinity toward your brand or business due to the goodwill of your contests or giveaways and as a result, they’re more likely to share and engage with your normal content!
Bite-Size Video Clips
As we’ve stated before, video marketing is now a must-do for modern brands and businesses. However, many see the investment in video marketing as being a waste of time, too complicated, or out of their reach. But when you consider that video content actually gets more shares than text or pictures, video content drives a 157% increase in organic traffic from search engines, and 45% of people watch more than an hour of Facebook, Twitter, and Youtube videos a week, then video marketing isn’t actually a waste of time after all!
Bite-sized, Vine-style video clips are raging and pretty much taking over Twitter, Instagram, and Facebook. In fact, Instagram started it’s own little bite-sized video clip back in 2015 called ‘Boomerang” and tons of brands and businesses share their own Boomerangs and get tons of likes, comments, and shares.
Want to successfully execute your content or social media marketing? Give us a call today! Free 30 minute consultations are available on anything digital marketing. Increase the number of customers that return for more and attract new ones with the help of our marketing experts.