Ways to Improve Overall SEO for Your Business

Let me ask you this, where are your customer searching when they need your services? I can guarantee you, they are not looking in the Yellow Book nor are they looking on the 20th page on Google.

To attract more customers, you have to think like your customers. Consumers today look online when they are trying to find the best, top rated business in town. People demand fast results that can help solve their problem. Google delivers jsut that.

This is where SEO becomes such an important part for your business. Search Engine Optimization (SEO) is the way to rank on Google. If you are looking to increase calls and business, SEO can help. Below are 3 ways to help improve your SEO for your business.

Content Is KING!

Make sure you always start with quality content. Create unique, high-quality content about your related business services. Make it useful and easy to read. Great content will improve your website traffic. When it comes to advertising your business, do not use common descriptions, be unique. High-quality content with naturally placed keywords can help your website rank organically. It also creates authority and opportunities for backlinks.

So, why is content king?

  • It is great for SEO
  • Encourages engagement
  • Generates new leads and sales
  • Adds value to your product/service
  • Increases traffic

Find the Right Keywords

Tweaking your keywords a bit can make a big difference for your business website. Keywords are words search engines use to look into on a website’s relevance to a user’s search terms. A great tool to use for relevant top searched keywords is Google Keyword Planner. Once you find the top searched keywords or phrases, use them on your website. Keep in mind, don’t overuse. For every 100 words, use 3 to 5 keywords.

Create Eye-catching Titles and URLs

It is not common for a website to rank for a keyword that is not used as a page title. Include keywords you want to come up for. Instead of using your business name for a title, replace it with an SEO keyword-oriented title. That will boost your website’s search traffic.

It is a good idea to look into changing the URLs on a website page so that it can rank better. For example, /how-to-rank-better-online to something like /SEO-tip-and-techniques. Also, consider changing the meta tags to your website’s page. Include keywords of services/products your business provides.

It’s a Wrap

Keep it simple. Make it readable for your audience. Update content

every once in a while to keep it fresh and relevant for the search engines and your audience. If you need help, feel free to contact Beyond Media Solutions, LLC. We are here to help!

If you apply these tips to your SEO methods, then you’ll definitely see an increase in your business listing rankings!