Should I Invest in SEO or SEM?

When it comes to generating new business from internet search results, you’re going to be a listed option to consumers because you are doing SEO or SEM, or both. Many ask, which one is best for my business?

Let’s quickly breakdown what each of these are.

What is SEO?

Search Engine Optimization (SEO) is the ability to optimize your local map listings and website in a way that the search engines (such as Google) believes you are the best result when people are searching.

SEO Pros

  • Free, unlimited clicks
  • Cost-effective
  • Long-term strategy
  • More click than SEM
  • Increases traffic
  • Increases branding

SEO Cons

  • Can take a very long time
  • Big investment if you are in a competitive niche
  • Google algorithm changes

What is SEM?

Search Engine Marketing (SEM) is marketing method where you can pay to have your company listed on top of other search results. Google Ads is a type of SEM and the most popular.

SEM Pros

  • Fast Rankings
  • Easy niche targeting
  • Keyword targeting
  • Fast Results

SEM Cons

  • Pricey
  • Difficult to manage
  • Competition also has access

What are your Goals & Budget?

Can you handle tons of business in the next couple of days? Can you afford to spend money to make money?

Most new, small businesses cannot handle 100 calls a week from Google Ads, which means that if they invest $1000 in 1 week, most of those leads will go to waste. Customers expect a quick response. If you cannot respond in a few hours due to an overload, you will more than likely lose that prospect along with the cost to generate that lead.

If you are able to handle the extra work, turn on your SEM.

Who will be managing the SEO & SEM for your business?

SEO and SEM both can take a good amount of time and effort to get done effectively. Will you or your staff be managing this?

It is extremely important that whoever ends up managing the SEO and SEM is experienced and can get you the best results.


Too busy running your business? We can help you manage your SEO and SEM effectively. We’re results oriented Google Partners. That means that we focus on getting you the business you need.