Meta Tags Explained

You’re probably reading this blog because you’re wondering what a meta tag is. Everyone talks about optimizing them to help your page rank, etc., but no one explains it clear enough.

Meta tags are snippets of text (code) that describe what the page is about to search engines. This helps the search engines understand what your page is about and also provides snippets of text that can be displayed on the results page. Looks something like this:

Parts of A Meta Tag

Know that you know a sort of dictionary definition of a meta tag, it’s time you know the main parts of a meta tag:

The Heading/Title Tag:

This one is the most important part. Why? Well 1, it has a HUGE impact on your rankings and 2 they are what those who are searching see before they decide whether your page is worth visiting…or not.

This title tag is also visible on the tab of your browser.

The Meta Description Attribute:

Here is the part where you quickly summarize that that page (not your entire site) is about to search engine robots and to those who are searching. This part is not as influential to rankings as the Title tag.

Make this as clean and as attractive to searchers to increase click-through-rate.  

Click to expand

3 Steps To Optimize Your Meta Tags to Rank

You have the power to customize the meta tag, so why not set it up in a way that will help your rankings? If you do not set a meta tag title and description, Google will choose one for you.

  1. Include your keyword in the title tag and the description tag
  2. Be sure that it’s about 150-250 characters
  3. In your description, include the most important words, your keywords right away

How to Add a Meta Tag to A Page

If you have a WordPress website:

I highly recommend that you download the FREE Yoast SEO plugin. The plugin does all the coding and inserting for you.

If you don’t have a WordPress site or don’t want to use Yoast SEO:

A meta tag is a snippet of code, so you would have to get that code first. Here are a few websites that will easily generate the code for you:

Once you have your coded meta tag, find the index.htm or index.html file and paste the meta tags between   part in the source of your page.


Do Meta Tags Improve SEO?

In 2018, I wouldn’t say that meta tags are going to be the reason why you rank on not. Relevance and credibility are much more important in today’s world. But, if it will give you that little boost you might need to rank.

If you apply these tips to your SEO methods, then you’ll definitely see an increase in your business listing rankings!