Thanks to the internet, people can access any kind of information, wherever they want, whenever they want. The meaning of the expression “word of mouth” has completely changed. Today, we can ask people what they think about things at any time, regardless of our time zone. If you run a business, you need to be aware of this. You need to know that people who might shop with you will first try to find that “word of mouth”, which translates in the world of internet as “online reviews”. This also means that you have to be aware of what people say and that you need to know what to do should they be saying negative things.

Beyond the Marketing

Once upon a time, all that mattered was marketing. However, now, customer feedback and your online reputation are the most crucial elements of marketing and advertising for your business. In fact, your customers will base their decision on what they can find out about your business online, and you have little to no control over what it is they say. In fact, 84% of people trust what they read online!  This means that if someone leaves a negative review about your company, whether it’s true or not, your potential customers will believe it to be true.


Pros and Cons of Reputation Management

There are more pros than there are cons when it comes to reputation management. The only con that there is when it comes to reputation management is:

  • It is difficult to remove negative reviews that have been posted online.
  • While reviews can be removed if it is outright slander, this would take legal action, which is costly and lengthy.

A great thing about us is that we work tirelessly to keep new, engaging, and positive reviews from coming in from previous customers. We apply SEO strategies to make sure that great reviews are easy to find. Here are some pros on reputation management:

  • Make it easier for people to actually leave reviews by setting up various social media accounts for you and listing review forms on your websites.
  • Control what reviews people can and cannot see with “reverse SEO”.
  • Encourage previous customers to leave positive feedback online.

Your online reputation is incredibly important and incredibly elusive. You simply have no control over what people are saying about your business. If your business has excessive negative reviews or if you are having a very difficult time getting any reviews, fill out the form below. We offer FREE 30-minute consultations to go over your current reputation management strategy or help you put one in place.