How To Build A Loyal Customer Base

It doesn’t matter if you’re a huge corporation or a small, local business, having loyal customers is incredibly crucial for your business. Without customers or clients, your business would be nothing because they’re your revenue and what keeps your business flourishing. In fact, loyal customers are to spend up to 67% more than new customers and also are more likely to recommend your business to others. Plus, trying to attract new customers is up to 10 times more expensive than keeping the customers that already do business with you.

Having your loyal band of customers not only builds life-long relationships, but also makes your business look trustworthy, reliable, and better than the other businesses that don’t have a “fanbase”. So without further ado, here are some easy and effective ways of building your loyal customer base:

Providing Great Customer Service

This is one of the most obvious and effective ways of starting to build your “fanbase”. No one likes receiving rude and dismissive customer service because it not only makes customers feel unappreciated but also makes your business look unprofessional and unpleasant. In fact, when customers receive bad service, 51% of them will end the relationship with the business.

Think of it like meeting your favorite celebrity and they give you a rude attitude. That’s an event that you won’t forget and more than likely, you probably won’t be a fan anymore; it’s the same thing with a customer. They remember when they’ve been treated well, and never forget when they’re treated poorly. In both cases, they may end up telling family or friends their experience, which can either mean more business opportunities or lost business opportunities.

Keep It Personal

Make your customers feel like they’re engaging with an actual person instead of a robot. Many customers can get frustrated by not being able to reach an actual person rather than an automated response or an operator.

We’ve all experienced the frustration of poking countless numbers while we try to reach an actual human to help us or listening to endless elevator music until we finally give up. Don’t give this experience to your customers; rather provide them with an easy and comfortable experience of keeping it personal than technological.

Remember Special Occasions

Customers love being remembered and appreciated, just like the rest of us.

Sending birthday cards, follow up cards, anniversary cards, or holiday cards are an excellent way of keeping your customer base close and starting relationships. Many businesses don’t know how important it is to make your customers feel like they matter instead of feeling like a dollar sign. In fact, 79% of customers consumers said businesses have to actually demonstrate that they understand and care about them before they consider purchasing. In other words, customers will be more than likely to choose a business who shows their appreciation for customers rather than one who doesn’t.

Create A Loyalty Program

Loyalty programs are a great way of gaining more loyal customers because it’s actually been proven to boost business reputation and growth and also, 77% of customers will actually participate in a loyalty program!

Although many business owners think loyalty programs are a waste of money when they actually aren’t; in fact, trying to get new customers is the trust cost burden. According to Forbes, keeping loyal customers is 7 times less expensive than trying to cop new ones. Even the resources utilized in a loyalty program pales in comparison to the expense of finding new customers!

It’s no longer a secret that having a loyal customer base is the most effective way of growing your business. Loyal customers are the backbone of your business because they improve your reputation, increase business growth, and help save you business money as well! With following these simple steps, your business will more than likely start accumulating loyal customers.