One of the easiest and most efficient ways to drive potential customers to your site to peruse your products or services is through PPC or pay-per-click search engine marketing. While many business owners and marketers have focused a lot of their advertising budgets with setting up PPC advertising campaigns on Google AdWords, they started realizing the benefits of allocating budget towards Bing Ads. It may surprise some that Bing Ads has some powerful advantages for advertisers that Google simply doesn’t.