AD RETARGETING MARKETING


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GROW YOUR BUSINESS WITH
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Remarketing is the most powerful way to grow your business. It’s a type of technology that shows your business’s ads after people have visited your website, used your mobile app, or given you their email address. Social remarketing boosts engagement rates by three times and increase conversions rates by two times.

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Retargeting is a powerful tactic for reaching highly targeted audiences who already have an interest in an advertiser’s product or service and is also a very cost-effective approach. In fact, Marketing Mojo has found cost-per-click for retargeting campaigns to be lower relative to most other ad-targeting methods, which contributes to lowering conversion costs and boosting return on ad spend. Ad retargeting has many benefits such as:

  • Improving SEO by increasing repeat website traffic, which has a higher value than just increased traffic.
  • Controlling spending by putting specific ads in front of specific users
  • Works with click through and view-through users which brings the most people back to your website.
  • Retargeted customers are three times more likely to click on your ad than people who haven’t interacted with your business before.

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Ad retargeting works by displaying ads to individuals who are within your retargeting audiences. Ad retargeting audiences are collected in many different ways but are primarily gathered by identifying previous visitors to your website. This identification process is possible by adding “cookies” to the visitor’s browser via a pixel or code snippet that has been placed within the website code. Because retargeting cookies and pixels are specific to each ad platform, these audiences are specific to each ad platform and grow independently from each other.
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DON’T LOSE PROSPECTS
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Let Beyond Media Solutions help your business grow!

Give us a call today for a FREE 30-min consultation to see what services you need to dominate your local market!

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