What Is Google My Business?

Google My Business is a helpful tool for businesses and customers. Google has always had an intense focus on providing local and small businesses with a boost in the business world. Google offers many options for small and local business owners to promote their business and Google My Business is probably the best option. 

What’s Great About Google My Business

Google My Business has many perks to it because it combines all of the apps that Google has such as Google Maps, Google+, and Google Search. A Google My Business listing ensures your business information available on organic search results and it will increase your store visibility. Also, Google My Business can drastically increase your chances of being found online and generate more revenue. It’s also completely free! Google My Business also gives you a place to make business updates that could immediately be seen by customers such as hours of operation, directions, photos, a “call now” button, and a website. You could also access your business analytics in the “Insights” tab. What this feature does is allow you to see how your audience is interacting with your posts from the last 7, 30, or 90 days. This is very informational for a business owner because it allows them to see if they are getting any traffic to their listing. If they are not, they can fix it or hire a professional digital marketing agency to manage and upkeep it.


New, Existing, Or Non- Local Business?

First things first, in order to create a business listing (Google My Business) listing on Google, one must have a Google Account, Gmail. Doing that, will take you to Google Maps. There is an option where it allows you to type in the address of the business, and if your business does not come up you can add/ create one. After one has been created, you will have to authorize a Google Pin code to be sent to that direct address you listed for the business. If you are a business that does not have a store front, you have the option to hide your address. When you receive the pin code in the mail you, verify it, enter code, then business goes live. Now you are able to add pictures, services/products, business information that will make it easier for people to find your business. ( Search Engine Land).

Thank You, Google!

Today, attracting local customers is easier than ever thanks to technology that allows you to market in your town or even at individual postcode levels. Marketing within a defined geographic area is much more effective than blanket-style marketing if your ultimate goal is to target local customers in your area. One of the best ways for you to connect with local customers is to get listed on Google My Business, especially because it’s owned by Google. Google My Business looks to makes life easier for local business by increasing their chances of being found, generate leads by interacting with their customers, and getting a chance to see who your audience is.