Why Email Marketing Is Still Relevant in 2018

There are so many ways to reach prospects nowadays with social media being so big. However, many business owners and marketers still wonder if email marketing is still worth it. And the answer to that is… you betcha. Email marketing is here to stay and the reason being is because it’s an essential tool for attracting and retaining customers. In fact, 74 trillion emails are sent every year! And the numbers are going to keep spiking up.

Everyone Checks Their Email

Did you know that 91% of US customers check their email at least once a day? For most, it’s the first thing they check in the morning. Email is an effective way to communicate professionally because think of it like this, people don’t send Facebook messages to their colleagues, they send emails! And when Amazon or an e-commerce store ships a product, they don’t send a DM, they send an email. So if you’re trying to send information or updates on your business, email marketing is the way to do it effectively.


Email Empowers Social Media

Marketers and business owners love social media because of its influence and effectiveness. Using it alongside email marketing will usually generate more engagement if your social media followers are on your email list. Why? If your social media and email lists feed off of each other then you’re able to make both sides happy! Not only will your email subscribers be happy to see social media content but they’ll likely follow you too if they haven’t already. Also, you can use social media to generate new subscribers for your email list and they’ll receive updates on new services, new sales, etc that your business is doing!

Email Generates Revenue

If you have a large email list, you have the power to generate revenue with a click of the “send” button. In fact, according to a study by eMarketer, the average email marketing ROI is 122%! That’s four times higher than any other digital marketing channel! The revenue from an email marketing ROI continues to grow each year which means that consumers are continuing to engage and buy from brands through email marketing. On top of that, Constant Contact reports that for every $1 spent on email marketing, business owners can expect to earn $38 of revenue on average!

Increased Brand Awareness

Email marketing allows business owners to build strong and long-lasting relationships with consumers while also playing a crucial role in increasing brand awareness. Emails allow you to engage with your consumers and prospects by directly and consistently sending out updates on your business. Like the old saying goes, “consistency is key”, and that applies to email marketing as well. Constantly sending out emails will keep your business relevant and leaves your business name imprinted in your prospect’s mind since they’re consistently seeing emails from you. 

Ready to get started? Contact Beyond Media Solutions for your FREE 30-min evaluation on how email marketing could help your business!