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Facebook helps small and local businesses to gain visibility in their local communities, get found by more potential customers, and build their audience. Facebook is free, but it also offers some paid options that make it easy and affordable for small business owners to advertise themselves effectively. One Facebook advertising option is Facebook Boost Posts.
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[av_heading tag=’h2′ padding=’30’ heading=’What Are Boosted Facebook Posts?’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading]
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A boosted post is a post from your business Facebook Page that appears on your audience’s News Feeds. Your fee depends on how many people you want the post to reach and also depends on the number of impressions the post gets with time.
Boosted Posts are similar to News Feed Ads because they are both paid Facebook advertisements that appear on users’ News Feeds. However, Boosted Posts can only be created out of previous Facebook posts from your business page. On the other hand, News Feed Ads can be created out of a wider range of content. Boosted Ads have fewer options than News Feed Ads in terms of goals, objectives, and targeting, which make them a great option for someone just starting out with Facebook advertising.
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In addition to being a great first step for Facebook advertising, Boosting Posts offers a few other advantages such as:
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With the amount of content constantly being publishing on Facebook, organic posts can easily get lost in the shuffle. Facebook Boosted Posts appear higher in users’ News Feeds, giving them a greater chance of being noticed. Posts appearing higher in Facebook News Feeds is similar to website pages appearing higher in search engine results, they get more exposure.
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Boosted Posts are likely to reach a larger and more relevant audience compared to a regular Facebook post. In addition to appearing in front of a greater audience, Boosted Posts can also target users based on location, interest, age, and gender. This gets your business on the News Feeds of users who may be interested in your business and who you have not reached yet.
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Facebook makes the Boost Post process very easy because you can boost any kind of post such as status updates, photos, videos, or offers from your business page. Facebook also automatically formats them for News Feed specifications, saving you time and work.
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Want to successfully execute your content or social media marketing? Give us a call today! Free 30 minute consultations are available on anything digital marketing. Increase the number of customers that return for more and attract new ones with the help of our marketing experts.
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