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2019 is just around the corner and to help you with the “make more money” resolution, we’ve got 6 new ways to increase revenue.
This blog can apply to any business models, but it’s specifically structured to help service area businesses such as plumbers, contractors, landscaping, etc., the ones where you go to customers.
If you have all the following things and are constantly applying the recommended actions, you’ll be one step closer to increasing revenue for 2019!
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[av_heading tag=’h2′ padding=’30’ heading=’But First: Know your business information & target audience’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading]
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When it comes to the internet, studies show that it is extremely important for rankings to have your NAP+W (Business Name, Address, Phone Number + Website) listed correctly. Choose a way to spell out your business name, choose 1 phone number, stick to 1 address, and 1 website URL.
Sit down and think of your ideal customer. Are they men? Women? Young? Older? Lower class? Upper class? Homeowners? Once you know who they are it’s easier and CHEAPER to advertise to them.
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[av_heading tag=’h2′ padding=’30’ heading=’1. Online Directory Listings’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading]
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Now that you know your customers, try your best to think like them. When they need your services, they’re going to look somewhere. Over the last 8 years, the internet is the place to look. Submit your business name, address & phone number in as many directories as possible. Here are the top 4 places people look:
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- Yelp
- Yahoo/Bing
- Facebook (that’s right)
But don’t stop there. List yourself in many directories, even the ones that you haven’t heard of to increase rankings. Remember, this is something you know now & chances are your competitors know this too. Whoever does it the best will be first in the ranking race.
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About 40% of small businesses still don’t have a website. Google My Business, Google’s business listing, now offers a free website. It’s not the best site, and it might not get you to rank, but it’s better than nothing.
Although there are many website building programs that are free or very cheap, such as Wix, I personally do not recommend them. Your competitors have custom websites with custom SEO (Search Engine Optimization), Blogs, recent updates, videos, images, etc. Why would Google chose your low-quality website over theirs?
Google has a mission to give users the best answer to their question. A site that is not mobile friendly is not going to be the #1 recommendation by Google.
A website is a business tool, just like your other tools, don’t be cheap.
Why do you want a website?
- Customers have questions. The business to answer them and inform them best gets the call.
- Your competitors have a site, why don’t you?
- List what you want people to see, such as hours, offers, list of specific services, reviews, pictures, rates, etc.
- A website can generate you leads!
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[av_heading tag=’h2′ padding=’30’ heading=’3. Get (Your Business) On Social Media’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading]
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So let’s say that you don’t like Facebook or any social media platform.
Well, it doesn’t mean that your customers feel the same way. Set up a business Facebook page, Instagram page, Twitter and if it applies, Pinterest. Social media is where you can be you and have your customers see that.
Social media is another great business tool to engage better with prospects and encourage them that you are the company to go with. When customers look for your services, they are also looking at your competitors, give them something good to compare!
Social media can also generate leads and help with rankings. Keeping up with the social media accounts you set up (Facebook, Instagram, twitter, etc) can be a pain, but it’s recommended that you maintain the main ones that your clients are on.
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If you want calls and you want them NOW, this is the best way. It’s going to be a little more expensive and you will need to dedicate more time into it, but it pays off. Google Ads, Bing Ads, Yahoo! Ads Lots of people use Google & other engines to search for what they need.
You can pay the search engines to have your business be one of the first ones listed. SEO, Search Engine Optimization, can do something similar for you as well, but the paid ads will always be on top and SEO takes a long time.
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Facebook and Instagram paid ads to allow you to target a specific niche market. This is a great tool to run ads just to those who you want to do business with and not to everyone who has a social media account. That ability has been proven to increase sales and lower paid ad costs.
If you have a Facebook or and Instagram, you’ve probably noticed that there are a few “sponsored” posts. You too can reach people via social media to educate them about your company and the services you offer. This is a great way to raise brand awareness and generate leads.
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Need to get a message out about a new service or offer? Email marketing is a great way to send mass emails to your customers. You can collect emails from your website, social media or when you personally interact with a client.
Email marketing can be used for many things. But the main goal, I believe is to stay in your customer’s mind.
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Need help getting started with any of the above? Get in touch for a free one-on-one consultation with a marketing consultant. We can give you some ideas on where to start based on your company’s goals for 2019!
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If you apply these tips to your SEO methods, then you’ll definitely see an increase in your business listing rankings!
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