About 40% of small businesses still don’t have a website. Google My Business, Google’s business listing, now offers a free website. It’s not the best site, and it might not get you to rank, but it’s better than nothing.
Although there are many website building programs that are free or very cheap, such as Wix, I personally do not recommend them. Your competitors have custom websites with custom SEO (Search Engine Optimization), Blogs, recent updates, videos, images, etc. Why would Google chose your low-quality website over theirs?
Google has a mission to give users the best answer to their question. A site that is not mobile friendly is not going to be the #1 recommendation by Google.
A website is a business tool, just like your other tools, don’t be cheap.
Why do you want a website?
- Customers have questions. The business to answer them and inform them best gets the call.
- Your competitors have a site, why don’t you?
- List what you want people to see, such as hours, offers, list of specific services, reviews, pictures, rates, etc.
- A website can generate you leads!