3 Digital Marketing Trends To Look Out For This Year

Facebook, Instagram, Twitter, and other popular social media networks continuously update their algorithms, which is why it’s crucial for marketers to keep up-to-date with the latest developments in the social media space. If you’re frantically planning your digital marketing strategy for this year, don’t worry! It’s not too late to address and plan for this year’s biggest marketing trends.

So to help you plan your successful digital marketing strategy, we’ve put together a list of the top 3 social media trends you need to know about. Let’s dive in…

Post Eye-Catching Video Content

Nothing on social media is as eye-catching as great video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof by the end of 2018.

However, if you’re not convinced, these social media video statistics should prove why posting video is worth you:

There’s a huge variety of formats that video content can take, from 360-degree videos to hour long videos to live streams. This gives marketers a great amount of flexibility when it comes to planning video campaigns. Although, one thing to keep in mind is that mobile comes first. After all, 90% of Twitter video views and 60% of YouTube views are now from users on mobile devices.

Invest In Social Media Influencer Marketing

Social media influencer marketing as a marketing strategy has been growing in popularity for the past few years, but brands are just now starting to take notice. According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every $1 invested in influencer marketing. Clothing and beauty brands have had great success with using micro influencers and major celebrities for a while now, but now brands like Amazon are getting in on the action.

To avoid the pressure of competing with rival brands, marketers will be looking to develop more long-term relationships with key social media influencers this year.

But why bother looking to partner up for the long run? Just look at Louis Vuitton’s 2016 partnership with Selena Gomez when it ended abruptly when rival fashion brand, Coach, managed to sign a new deal with the singer, leaving Louis Vuitton out of the picture.

Social Media Storytelling Is In!

Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but it hosts a more intimate stream of marketing content!

Small businesses can use images and videos in stories to get more content in front of the right people. One of the biggest pluses about social media stories is that your engagement with your followers remains unbroken. Since stories are treated as a separate channel from your profile or feed, you can continually share photos and videos with your followers throughout the day without clogging up your profile or news feed.

Also, social media stories are a great way to announce special promotions, sales, or giveaways at your business! Flash sales and one-day-only specials are meant for ephemeral messaging marketing! Users don’t want to miss out on a sale before it disappears, so they’ll be checking your story frequently. They also know that the opportunity is missed once the story resets, so it encourages more immediate participation. Social media stories are an up and coming, unique way to show your target audience what you and your business are all about.

Want to successfully execute your digital marketing? Give us a call today! Free 30 minute consultations are available on anything digital marketing. Increase the number of customers that return for more and attract new ones with the help of our marketing experts!