In this generation, people are not very fond of reading. Instead, they rely on video to retain information which is why it’s important to switch up your content since everyone has different ways of consuming content.
For example, recording a summary of your content and giving people the option to listen to the summary while they’re on your blog post so they don’t have to go through the “trouble” of reading it. Another great alternative to text is embedding an interactive presentation, such as a Prezi, in order for your visitors to interact with your blog. Not only will your visitors retain the information better than reading a long blog post, but they’re likely to come back to your future blogs since they appreciate the variety of choices they can retain the information.