5 Ways to Make Your Content Marketing More Effective

Every marketer knows that content without strategy is one of the worst things you can do for your marketing campaign. In fact, a study done by Content Marketing Institute found that  61% of successful content marketers had a strategy, while only 13% of unsuccessful marketers had a strategy. That is an incredibly low number for those successful marketers, but did they have a proven effective and successful strategy? Probably not. How do we know? Because 72% of successful content marketers attribute their success to their content marketing strategy. 

So what can you do differently that the unsuccessful marketers didn’t do? These following 5 effective content marketing tips!

Know Your Audience

Getting knitty-gritty on who your customers are and what they want to see is the toughest part of your content marketing strategy, but is the centerpiece of it all. The easiest way to do this is to go off of what you know about your existing audience. But if you’re a completely new business, then the easiest way to find out who your ideal customers are is finding out who you want them to be. So try to do a little research and find a successful business that is similar to yours and offers the same services you do; then look at the content they’re putting out for their customers and get some ideas on how they engage with their followers and what types of content are they putting out (videos, pictures, infographics, live streams, etc).

Know When & Where To Post

Believe it or not, there IS a time and place to post in order to get the most out of your content. You can write the best blog you’ve ever written but if you post it at 6 pm when most your Facebook fans are online between 1pm-4pm, then you just missed your opportunity to share it with your fans earlier that day. If you want to know when the best time to post is, then check out this blog. Also, another mistake many business owners make is posting their content to the wrong social media platform or on a platform where they don’t get as much engagement.

Most social media websites, such as Facebook, provide tools for business owners that allow you to see when your audience is online so you get a better understanding of when the perfect times to post are. However, a great hack to reaching a bigger and relevant audience is promoting your content on social media platforms. This can not only give you a larger following, but it can also bring awareness to your services/products.

Mix Your Content Up

Social media gives us a little variety of how we share content such as posting pictures or videos, text, live streaming, or posting “stories” (24-hour posts). However, text is the most popular type of content form, however, you can do so much more with photo and videos. Videos are especially becoming more popular and more businesses and marketers are starting to take advantage of using them in their content marketing strategy.

Having a variety of different types of content not only makes your business stand out more but it also increases your chances of reaching a wider variety of people. For example, someone on LinkedIn probably likes more in-depth articles or white papers compared to someone on Facebook who prefers videos and pictures.

Your main goal here should be to determine which types of content your audience on different platforms prefer, so you don’t waste your time creating the wrong types of content and don’t get any engagement on it.

Optimize, Optimize, Optimize!

If you have experience in marketing, then you’ve heard the term “optimize” millions of times. But this is something that is incredibly crucial for your content marketing efforts. Why? Because without optimizing, then your content won’t be as effective as you would want it to be.

You have to make sure that your content is good for your audience but also good for the search engines, and optimizing is the perfect way to please the search engines. In order to make your content more effective, try targeting one or two keywords in one piece of content but whatever you do, DO NOT keyword stuff! This will not only bump down your rankings, but your website could also be penalized by Google. If you want to know what exactly to avoid so Google doesn’t do this to you, then read this blog!

So how do you optimize your pictures and videos correctly and effectively? All you have to do is rename the title of your file and use your keywords. When posting your videos and pictures, make sure to use the proper keywords in the post or if you’re posting them on your website, then use the proper keywords in the title, body, summary, and introduction. They should also be inserted into the ALT tags, file names and meta descriptions in order to get the best out of your optimization!

Test, Analyze, & Improve!

It’s always a smart move to experiment and test what is getting you the most conversions and traffic and it’s even smarter to upkeep with regular analysis of your content.

If your content isn’t as successful and effective as you wanted it to be, then try some revamping or revising of your content strategy and be sure to test it out! Knowing where you need your content strategy will provide you to make necessary improvements.

Although, be sure to keep in mind that a strong, successful, and effective content marketing strategy is a long-term process that is time-consuming and takes a lot of work, so don’t give up when you think it’s taking too long. Just like the old saying goes: “Good things come to those who wait”!

Need help getting ahead on content marketing? Get in touch with us today! Our content experts can help you get the best out of your content marketing!